A graphic designer is responsible for creating visual concepts that communicate ideas, messages or elements that identify a brand or product. Through graphic design it is possible to inspire the public, inform them or capture their attention, so there is a close relationship between this discipline and advertising, marketing, animation, photography and other visual arts.
Graphic designers are also known as visual communicators. Unlike an artist who creates unique pieces to share their style and have each person interpret it in their own way, a graphic designer creates visual solutions that seek the same interpretation of all people.
They use artistic and technological tools to communicate their messages. They combine typefaces or fonts, shapes, colors, print designs, photography, and actually almost any visual element from everyday life to create their projects.
The graphic designer carries out his work in different areas: magazines, web pages, advertising agencies, video games, packaging design, corporate communications, among others.
The main objective of the graphic designer is to develop creative concepts and ideas to meet the goals that his client has set.
What functions and activities does a graphic designer do?
The main functions of a graphic designer include the following:
one.
To carry out this function, the graphic designer uses his creativity and multiple tools that he has at his disposal such as computer-aided design software, programs like JavaScript, Adobe Tool Suite, and others, which must be managed and maintained. updated about it.
By playing around with the font types, the type of headings, the layout of the images and the text on a page, the graphic designer finds the concept that suits his goals.
two.
In order to estimate the scope of the design, the visual communicator must be aware of the limitations that may exist in terms of financial resources.
This will allow you to make decisions related to the tools you will use, whether you can count on the support of professionals from other branches such as photographers or publicists, etc.
3.
The graphic designer must know the trends and tastes of the public in terms of what attracts them visually according to their demographic group, that is, what children, youth or adults, women, men, etc. like.
In this sense, he is able to provide his client with the advice and proposals necessary to reach a specific audience and successfully transmit the message.
Four.
The graphic designer can hold different positions in an organization, so he will be in charge of teams of professionals that make up a particular department.
As Creative Director, the graphic designer leads a team that creates visual elements for brand marketing, advertising campaigns, among other activities.
On the other hand, an Art Director coordinates the actions between artists and illustrators to meet the deadlines established by the client. Also, as the Art Production Manager, the graphic designer manages the creative process focusing on improving efficiency and reducing costs.
5.
In the business and corporate sphere, the identification of brands, products and companies is an issue of great importance at the market and advertising level.
Graphic designers are responsible for creating the visual expression of the most important message or value of the company / brand.
It is practically about developing the identity of the company, so it must be an impressive visual concept that is easily recognized by the public.
6.
A functional, attractive and well-distributed website is synonymous with success in web design. That is why the graphic designer is in charge of assembling a series of elements to create quality pages, with interactive elements and useful applications, as well as their constant maintenance and updating.
Knowledge of programming languages, graphical tools and other technologies is essential to be able to perform this function, as is updating such knowledge as new trends emerge in this field.
7.
Infographics are combinations of images and texts that summarize a large amount of data in such a way that they are easy to read.
They are quite popular today in the web world and are an excellent tool for presenting information.
The graphic designer is also in charge of creating infographics of different types, depending on the target audience.
They can refer to tourist, journalistic, cartographic, architectural information and many other types.
8.
The graphic designer not only uses his creativity and work tools to create projects but also to make a successful presentation to his clients or superiors.
The way in which they convey their ideas will or will not make a favorable impression and the approval and publication of their designs will depend on this.
In some cases, there may be corrections and modifications at the request of those who lead the project, so the graphic designer must be receptive to the concerns and observations that may be the subject.
9.
This is one of the most popular - and probably most attractive to many young people - areas of graphic design.
To perform this function, specific knowledge of programming, simulation, three-dimensional modeling, virtual reality is required. It could even be said that it is quite a different career, given the level of specialization it requires.
10.
This is an aspect of graphic design closely linked to advertising and product marketing.
Packaging design goes from idea conception to physical construction. The creativity, ingenuity and particularity that the designer can apply in this task will make their results receive the acceptance of the public and provide an extra attraction to the product in question.
The graphic designer must be able to arouse the interest and liking of his audience through his creations, making efficient and successful use of existing tools in this area.
References
- Design and Programming of Video Games. Recovered from: davinci.edu.ar
- Graphic Designer. Recovered from: prospects.ac.uk
- Job Description: Graphic Designer. Recovered from: creativepool.com
- Pendergrass, K. (2013). Udemy Blog: What does a Graphic Designer Do? The Industry Revealed. Recovered from: blog.udemy.com
- What does a Graphic Designer do? Recovered from: sokanu.com.