QUALITY PRODUCTS: CHARACTERISTICS AND REAL EXAMPLES - ECONOMY - 2025

The quality products are salable goods possessing a set of features that determine your convenience and can be controlled by a manufacturer to meet certain basic requirements.

A product is known as a quality product only when for the consumer it meets different criteria for its operation. In addition to physical criteria, there is also a service and time factor for quality.

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You should have the same quality of physical performance available for a reasonable period of time. Timing is also a necessary aspect of quality.

The quality product means that different characteristics were incorporated, with the ability to satisfy consumer needs and provide customer satisfaction, by improving the product and freeing it from any deficiency or defect.

Most companies that make products for sale have a quality or product assurance department, which monitors outbound products so they can gain consumer acceptance.

characteristics

A product is of satisfactory quality if it satisfies the consumers or users. The consumer will buy a product or service only if it meets their requirements.

Therefore, consumer requirements are first evaluated by the marketing department and then the quality decision is made based on that collected information.

Once a strategic policy regarding quality is followed, it becomes the job of all functional managers to ensure that objectives are achieved. Quality implementation is an organization-wide effort.

Factors for product quality

- The type of raw materials used to make the product.

- How well the different production technologies are implemented.

- The skill and experience of the workforce involved in the production process.

Compliance

Finished products must meet all product design specifications.

Reliability

Products must be reliable. They should not break easily or become non-functional. Nor should they require frequent repairs.

They must remain operational for a longer time than satisfactory to be considered reliable.

Security

The product must be safe when used and / or handled. It must not harm consumers in any way.

Proper storage

The product must be packed and stored properly. Its quality must be maintained until its expiration date.

Quality features

Quality characteristics are also classified into categories called fitness for use parameters. Two of these main parameters are known as:

Design quality

The product must be designed in accordance with the needs of consumers and high quality standards.

Design quality refers to consumers' satisfaction with the variation in product quality, popularly known as "quality level".

Compliance quality

Quality of conformance is the extent to which products and services conform to the design intent.

In the fulfillment of this conformity the capacity of the process, the inspection and the control of the process are involved, so that the manufactured product complies with the predetermined specifications.

Quality product approach

Before production

The company must know the needs of consumers. These needs should be included in the product design specifications. Therefore, the company must design its product according to the needs of consumers.

During production

The company must ensure quality in all stages of the production process. There must be quality control of raw materials and machinery, selection and training of labor, product packaging, etc.

After production

The finished product must meet design specifications in all respects, especially quality.

The company must set a high quality standard for its product and ensure that the product is manufactured exactly according to this quality standard.

Importance

For the company

The quality product is very important for the company. This is because poor quality products will affect consumer confidence, image and sales of the company. It can even affect the survival of the business.

For the consumers

Consumers are ready to pay high prices, but expect better quality products in return.

If they are not satisfied with the quality of the company's product, they will buy from the competitors.

Real examples

Although many quality products have established brand equity, some of the most recognized are as follows:

Tylenol

According to the Mayo Clinic, the Tylenol product, manufactured since 1955 by McNeil, ranks above average in the pain relief category.

Studies conducted by the EquiTrend company reveal that Tylenol outperforms generic brands in consumer confidence.

Kirkland Signature

Since 2009, Costco's Kirkland Signature brand has maintained positive growth. The brand encompasses hundreds of items, including clothing, detergents, food, and beverages.

Costco sells more wine than any other brand in the US, despite state laws that restrict it from selling alcohol in certain areas.

In addition to the popularity of Kirkland, there is the fact that its products cost less than other well-known brands.

Starbucks

According to a study of a Starbucks consumer, customers choose their brand of coffee over others, both because of its quality and because of the company.

Ranked the 5th Most Desirable Company in the World by Fortune Magazine in 2014, Starbucks is highly respected for its commitment to social responsibility. With more than 21,000 stores worldwide, Starbucks remains the largest roaster and retailer of Arabica coffee beans and specialty coffees.

Coca Cola

With a baseball stadium brand value of $ 72 billion, Coca-Cola is considered the best soft drink product in the world.

However, the brand itself represents more than just the products: it is a symbol of positive experiences, of a history of pride.

Also recognized for its unique marketing campaigns, the Coca-Cola corporation has had a global impact on its engagement with consumers.

Porsche

A brand with a solid capital in the automotive sector, it preserves its image and reliability through the use of unique high-quality materials. Considered a luxury product, Porsche offers its vehicle owners not only a product, but also an experience.

Compared to other vehicle brands in its class, Porsche ranks third, ahead of brands such as Mercedes and BMW.

References

1. Business Dictionary (2018). Product quality. Taken from: businessdictionary.com.
2. Jain Minakshi (2018). Product Quality: Definition, Characteristics and Importance. Your Article Library. Taken from: yourarticlelibrary.com.
3. Gaurav Akrani (2013). What is Product Quality? Definition, Meaning, Importance. Kalyan City Life. Taken from: kalyan-city.blogspot.com.
4. Investopedia (2018). What are some examples of companies or products that have outstanding brand equity? Taken from: investopedia.com.
5. Ian Linton (2018). Why Is Quality Important for a Business? Small Business-Chron. smallbusiness.chron.com.