Ochurus corresponds to one of the most popular memes on the Internet, which refers to the image and words taken from the Disney Channel program, Mickey Mouse Clubhouse.
It is estimated that "ochurus" is really a misinterpretation of "Oh, Tooddles", phrase that Mickey Mouse expresses when calling his tools during the development of an episode.
However, from its appearance, both Internet users and fans began to use some images from the series plus the phrase "ochurus" with a certain irreverent and even humorous tone, which allowed its rapid dissemination in the digital environment.
At this point, it is worth mentioning that despite the joking content of the meme, a debate has been opened about the true connotation of cartoons and their effects on children.
There are even blogs and web pages that indicate that the Disney Channel is one of the many means of reproduction of subliminal content.
Origin and history of the meme
Both the phrase and the image of the meme come from the Disney Channel's animated production, Mickey Mouse Clubhouse, whose central premise is to seek the interaction of viewers through solving problems and unknowns that appear throughout each episode.
According to the structure of the program, Mickey, after welcoming and greeting the children, proceeds to present the problem in question. To do this, he relies on the help of the audience and his “Mickey tools”, which are presented on his machine, “Toodles”.
In fact, Mickey calls the machine with an "Oh, Toodles" so that it will present itself immediately, and thus have what it needs for the resolution of the matter raised with the "assistance" of the public.
At this point, it is worth mentioning that "toodles" is considered an invented word, composed of the terms: "tools" and "doodle" (sketch), so it is a kind of word game that lacks an official meaning.
The birth of a meme
It is believed that the phrase was misinterpreted by the vast majority of viewers as they did not clearly recognize the expression "Oh, Toodles." In fact, some even concluded that it was "Oh, Tools" and / or "ochurus".
The debate began in Facebook and FanPages forums where the discussion about it was expressed. However, eventually, "ochurus" served to identify Mickey's machine tools.
Similarly, some Internet users have stated that it is possible that the word has emerged as a free adaptation of the name in English, rather than a misinterpretation of it.
In any case, this somehow allowed the disclosure of a series of memes related to the program. In one of the most popular, Mickey appears requesting the help of his machine in a crazy and humorous situation.
It is worth mentioning that with the passage of time, variations of the meme also emerged, which, in certain cases, includes other characters in the series and other animated productions broadcast on the same channel.
About the program
Mickey Mouse Clubhouse is one of the longest running shows on the Disney Channel, already on the air for more than 10 years. It is also estimated that its main objective is to reinforce the knowledge and skills of children of preschool age.
In view of the above, some fundamental features of this production can be pointed out:
-Although its transmission on the channel has decreased, it is possible to find the full episodes on the Internet.
-Mickey is the protagonist of the series, although he is also accompanied by other important characters such as Minnie, Donald, Daisy, Goofy and Pluto. Even others have also appeared like Chip and Dale, Bella, Figaro and even Mortimer Mouse.
-The production is based on the approach of basic concepts of cognition for children, in order to stimulate them to physical and intellectual activities. This is done through solving a "problem" or "mystery".
-Mickey uses tools that are displayed on screen during transmission. With this, it is intended that the viewer interact in some way with what is presented, and feel that the experience is much more personal.
-The appearance of the Mickey tools occurs through "Toodles", the machine that serves to present them so that both Mickey and the children can choose which is the best for the case.
Curiosities
Here are some curious elements about the meme and also the program in question:
-It is estimated that it is one of the most flexible memes that exist, since there are a variety of presentations about it. That is, there is no single format.
-According to forums and comments on Facebook -one of the main social networks that gave impetus to this meme-, some users always associated “ochurus” as the real name of “Toodles”. Some even interpreted the name of Mickey's tool machine as "onchurus".
-Toodles is a key character in the production, since it facilitates the interaction of the characters of the program with the children. In fact, in one of the episodes a surprise party is planned for the machine with the help of the characters of the series.
-As mentioned above, "Toodles" is a word that results from the conjugation of "tools" and "doodle", which is why it is considered as an expression invented especially for the series.
-In spite of the above, according to Urban Dictionary, “toodles” is also synonymous with “goodbye” or any other type of farewell expression. It comes from the French “à tout à l'heure” whose sound is similar to “Toodle-oo”. However, it changed over time to become "toodles".
Likewise, it is believed that the word initially began to be used in the wrestling and gangster environment until it became popular in common speech.
-Although this meme is one of the best known thanks to its ease of adaptation, some Internet users believe that "ochurus" is the true word spoken and that it is part of a mind control campaign, expressed through "subliminal messages".
References
- Tall! Only for Beliebers. (sf). On Facebook. Retrieved: July 9, 2018. On Facebook at web.facebook.com.
- Annex: Episodes of Mickey Mouse's house. (sf). On Wikipedia. Retrieved: July 9, 2018. In Wikipedia at es.wikipedia.org.
- Mania phrase. (sf). In Phrase Mania. Retrieved: July 9, 2018. In Phrase Mania from phrasemania.com.ar.
- Mickey Mouse's house. (sf). On Wikipedia. Retrieved: July 9, 2018. In Mickey Mouse's house at es.wikipedia.org.
- Ochurus I will bank you. (sf). In Taringa. Retrieved: July 9, 2018. In Taringa de taringa.net.
- Oh, Toodles! (sf). In WordReference. Retrieved: July 9, 2018. In WordReference at forum.wordreference.com.
- Toodles. (sf). In Urban Dictionary. Retrieved: July 9, 2018. In Urban Dictionary at urbandictionary.com.