- Meaning
- Differences between communicator, communicator and journalist
- Journalist
- Communicator
- Labor field
- Abilities
- On-line
- Offline
- Average salary (Mexico)
- References
A " communicologist " is a professional who specializes in science who studies communication between people or from government entities, associations or organizations.
With the advancement of new means of communication, such as social networks or the proliferation of blogs or other websites, the «communicologist» has seen his field of work expanded considerably, being his figure highly valued in recent times.
Source Pixabay.com
Meaning
The Dictionary of the Royal Spanish Academy indicates that a "communication specialist" is a specialist in communication science. To this, for his part, he defines it as the science of an interdisciplinary nature that studies the methods of human communication and the means by which it is carried out.
In other words, communicology is the set of communication sciences applied to research, teaching and communication management through the different symbolic, discursive or rhetorical facets that an organization can have and from a general approach.
Differences between communicator, communicator and journalist
A communicologist is the person who studied the university career of Communication Sciences, within the area of Social Communication. Her field of work is not only limited to the media, but as we will see later, it is much broader.
He is a professional who analyzes the processes of communication between people, private or public companies and takes abstract concepts to the level so that most can understand them.
Its central task consists of transforming loose or abstract data into complex facts of reality into palpable and understandable messages for different audiences. His professional role is a process with a result, which materializes at the same time, in a transfer of knowledge. It could be said that it is a didactic transmission, transforming the invisible into the visible.
Journalist
Meanwhile, the job of a journalist is to tell the facts that occur in a truthful way through the different media that exist.
Communicator
Finally, a communicator is a professional who narrates the facts, who brings them to the people, without having to be a journalist or having studied social communication. An example of the latter may be an announcer or host of a radio and / or television program.
In addition, a communicator has a natural facility to reach the masses, an example of this being an opinion leader or, as they are known today with social networks, an “influencer”.
That is to say that the difference lies in the knowledge in Communication that a "comunicologist" has, the foundations that a Bachelor's degree gives in the matter and its ethics.
Labor field
Those who study communication sciences can work in the following areas:
- Traditional media: includes radio, television, cinema, magazines or newspapers.
- Organizational communication: companies, advertising agencies, political campaigns or government organizations.
- Digital world: media, animation production companies, institutions specialized in streaming audio and video, web design or social networks.
- Educational communication: institutions, companies and governmental organizations or associations or NGOs.
Abilities
Within the wide range of tasks that a communication specialist can perform, their skills could be divided between the online and offline world.
On-line
A communication specialist must have mastery of statistics, that is, know the audiences, know what interests them and how the content broadcast by the medium or broadcaster impacted. All based on data.
Furthermore, those people who want to be "communicators" must have a sense of innovation. This is perhaps the aspect that has the most to do with the news of the media, since it is based on the behavior of the public in the face of what is exhibited. When people get bored, they do not return to that environment or it stops having it among their priorities. Thus, innovating in the message is always a good practice.
A communicator in the digital age must also be multiplatform, that is, know what the language of the different social networks or websites is like.
Another vital point is constant learning. Be up-to-date and up-to-date with the latest trends in existing media and anticipate what is to come. This will keep the digital communicator from lagging or out of date.
Finally, in relation to the online world, a communication specialist must have knowledge of SEO (Search Engine Optimization), which allows the content or website to be better positioned in search engines (such as Google or Yahoo!).
Offline
In this case, there are many skills other than those listed that a communicator will need to tame.
Regarding organizational communication (be it business, politics or an association or organization), it defines the communication policy to be carried out, following the guidelines of a strategic plan for this purpose.
For this, this professional must know the objectives of the organization or company, orient the communication to the established strategy and specify what is stipulated.
It will also be responsible for evaluating the quality and scope of what is proposed within each detailed stage in the strategy. For this, it is good that you get involved in communicating the message and not be left alone as a mere strategic designer.
To do this, he must master theories and trends in the field, and know the particularities of the media through which he will broadcast the message.
Whether in the online or offline world, a “communication specialist” must be creative, have empathy for the other, trustworthy, flexible, resilient, proactive and have the capacity for teamwork.
In addition, they must have strategic vision, leadership skills and, depending on the case, cost and budget management. And of course, be skilled in interpersonal management, not only physically, but also in writing.
In all cases, a "communication scientist" takes on the challenge of thinking about theory from praxis and theoretical education as critical thinking and denial of the object. Renounce the comfortable assumption of instrumental rationality to assume a responsible rationality, an educational philosophy understood as a public service, as a space for meeting and social dialogue.
Average salary (Mexico)
According to data obtained from the website CompuTrabajo.com, which in turn were obtained by the average of more than 600,000 sources of companies, users and employees in the last 12 months, the average salary or salary of a communication specialist in Mexico is 7,280 Mexican pesos. The exchange rate for the US dollar is $ 375
References
- Communicologist. Dictionary of the Royal Spanish Academy. Recovered from: dle.rae.es
- Comunicology. Dictionary of the Royal Spanish Academy. Recovered from: dle.rae.es
- Communicologist. Recovered from: comunicayemprende.com
- Average salary communicator. Recovered from: vomputrabajo.com.mx
- Uruguayan Association of Organizational Communication. Recovered from: auco.com.uy
- Francisco Sierra Caballero. «Introduction to comunicología». Recovered from: books.google.ba