- What is the size of a tabloid?
- Why is the tabloid format used?
- Advantages of the tabloid format
- Tabloids tabloids
- How to identify a tabloid tabloid?
- References
A tabloid is a type of printed newspaper, in a format with smaller dimensions than those traditionally known, which contains inside illustrations, photographs, images and other graphic content.
Today the tabloid has a lot to do with the tabloid press. However, considering it only as a format, it is used by various editorials for evening newspapers in general, but also of other natures.
What is the size of a tabloid?
The size of a tabloid is 432 x 279mm or 17.2 x 27.9cm.
In the image below you can see the difference between a large-page newspaper (the one above), which is approximately 600 × 380 mm in size, and the tabloid (the one below).
As will be explained later, the tabloid format is more practical; allows its transfer in a simpler way, a more comfortable reading and makes it easier the delivery from its printing to the place of sale.
Why is the tabloid format used?
The tabloid format is used because it is more practical for reading. Other formats are larger: large-sheet prints (600 x 380 mm) or the Berlin format (470 x 315 mm).
Some large circulation newspapers that use the tabloid size are La Jornada, from Mexico; Clarín, from Argentina; Las Últimas Noticias, from Chile; Bild-Zeitung from Germany; ABC, from Spain, or El Espectador, from Colombia.
Advantages of the tabloid format
- Short pagination at low cost, which makes it attractive for printers.
- Practicality and comfort of use for readers.
- It requires less reading time than conventional formats.
- It usually comes in the company of photographs or large headlines.
- It is a modern and very popular format.
- Greater visibility of advertising for the reader.
Using the tabloid format not only avoids wasted paper, but helps to take advantage of a larger printable area, project print sizes, calculate, and give the user convenience when picking up and reading printed material.
Tabloids tabloids
There are newspapers, magazines and tabloid publications that use the tabloid size, in fact it is a distinctive characteristic for which they are known. In the image below you can see a tabloid-sized tabloid post.
The term tabloid is also used to refer to publications that are sensational or that do not care about the quality of their informational references. This is because the history of the first tabloid newspapers began to be published in tabloid size.
There are currently tabloid newspapers that use the tabloid or other formats. As mentioned in the previous section, well-known and serious newspapers also use the tabloid.
The Sun newspaper in the UK uses a tabloid size and is considered tabloid. Its size can be seen in the image above, compared to the large formats of other newspapers.
How to identify a tabloid tabloid?
Tabloid is a word derived from a pharmacist who made a pill-form drug known as Tabloid in the 1880s. Years ago, this medicine had to be taken in powder form, making it difficult for the patient to take it and making it truly uncomfortable.
The word tabloid began to be used in objects that after being transformed or simplified, were much more comfortable to use. For example, newspapers with tabloid format, which were not only easier to read, but to carry and pay for.
References
- Wikipedia (2018) Tabloid. Recovered from wikipedia.org
- Tabloid. Recovered from ecured.cu
- Barba, Rodrigo (2017) Is there a tabloid size? Recovered from blog.tuning.marketing
- Saucedo, Juan Carlos (2013) What is a tabloid? Recovered from course-diseno-grafico.blogspot.com.es
- All Size Paper. Tabloid Paper size. Recovered from all-size-paper.com