SUSAN WOJCICKI: BIOGRAPHY, CAREER PATH - BIOGRAPHIES - 2025

Susan Wojcicki (1968) is an American businesswoman. She is currently known for being the executive director of the YouTube platform, although she previously served as vice president of Google, where her work stood out for advertising development and increased commerce.

He is also one of the most influential personalities in the field of technology, which is why he has been distinguished with several nominations. In 2013, Adweek ranked her # 1 in the Top 50 Leaders and Vanity Fair Magazine ranked her # 27 in 2015.

Susan Wojcicki is an American businesswoman. She is currently known for being the CEO of the YouTube platform. Source: TechCrunch (public domain)

In a list published by the Forbes company in 2017, it is stated that she is the sixth most powerful woman in the United States, while the Fortune bulletin detailed in 2018 that she occupies the tenth position. She is also recognized for knowing how to balance work and family life.

Despite having studied a humanistic career, he says that today it is a necessity to understand and master both programming systems and the economic market. That is why he has contributed to several projects that seek to encourage the study of computer engineering.

In turn, Wojcicki has dedicated herself to defending the rights of women. The businesswoman expresses that North America must have fair policies for the female sex. So far her fortune is estimated to be more than 400 million dollars, being an example of overcoming.

Biography

Susan Wojcicki was born on July 5, 1968 in Santa Clara, a city located in California. She is the eldest daughter of Stanley and Esther Wojcicki. She completed her first studies at La Gunn High School, an institute located in the municipality of Palo Alto.

At school he dedicated himself to writing for the newspaper. When he was 11 years old, he founded his first business, which was to tour the houses of the neighborhood to sell spices. In 1990 she graduated from Harvard University, where she obtained a degree in History and Literature.

Likewise, they gave him an honorary certificate for his academic performance. Instantly he entered the University of California, located in Santa Cruz, a space in which he acquired knowledge about the commercial area. In 1993 he completed his master's degree in Economics.

In 1998 he obtained a master's degree in Business Administration, which he studied at the Anderson School of Management, home of the University of California. That same year she married Dennis Troper in Belmont, with whom she had 5 children.

Familiar surroundings

Susan is of Polish and Jewish descent. It should be mentioned that her father, Stanley Wojcicki, left Poland in 1949. At the age of 12 she fled from the communist party that was changing the laws and customs of the country. She settled in Buffalo and studied physics.

Some time later he managed to obtain the distinction of professor at Stanford University. Instead his mother, Esther Hochman, grew up under the shelter of a Jewish family that lived in Russia; but they emigrated to New York in 1949. She graduated as a communicator and educator.

These aspects are fundamental because they show that from an early age Susan was surrounded by academics. Her childhood was spent on college camps. So she had planned to focus on research and do a Ph.D. that prepares her to teach.

However, his perception changed when he observed the possibilities that the Internet held. Therefore, he decided to create and develop new products through virtual reality. These contributions will reach everyone and not just a minority; but before he focused on other tasks.

Career path

After graduation, Susan began working as a management consultant at Bain and Company, however, she gave up this commitment to join RB Webber and Company as an analyst. Subsequently, she left this position for the purpose of joining Intel's marketing department.

In said company she worked as a consultant. However, in September 1998 she had to lease the garage of her home in Menlo Park in order to acquire a budget to pay the mortgage on the house. This is how the rental agreement was signed by Larry Page and Sergey Brin.

These individuals were students who were developing a computer science project. They created a search engine that was intended to facilitate the inquiry process, calling it Google. Page and Brin expressed that their invention would revolutionize the world and Wojcicki trusted them.

For this reason, Wokcicki in 1999 retired from Intel. His plan was to help build a platform that would transform people's lives.

Beginnings in Google

Susan was the 16th member of Google, but the first woman to join the microenterprise. At first her role was to find an office and promote the search engine. As they did not have financial resources, they made agreements with the universities.

The agreement was that the institutions would enclose on their pages a table where the explorer was exhibited so that the students could use it and at the same time spread it. The service was free, so the academic directors accepted the alliance.

In this way, this search engine became the most used tool. For this reason they promoted Wojcicki, who assumed the role of designer and analyst. Its function was to create content that would popularize the platform.

Wojcicki contributed to the development of the Google Doodles. In addition, he participated in the creation of Google Books and Google Images, applications that expedited book and image downloads. At the beginning of the 21st century, she was named Senior Vice President of Advertising and Commerce.

Wojcicki contributed to the development of the Google Doodles. In addition, he participated in the creation of Google Books and Google Images. Source: pixabay.com

Other occupations

As vice president, she was in charge of setting up advertising programs, such as AdSense, AdWords and Google Analytics. These services were essential because they generated increased revenues for both the technology system and companies.

This was because advertisers paid for every click users made on posts. In 2006 he proposed to buy a multimedia company that was in development: YouTube. This entity that was only one year old and already competed with Google Video.

To avoid affecting the progress of the corporation, Page and Brin acquired it for 1.65 billion euros. Another partnership that Wojcicki negotiated was DoubleClick, a page that Kevin O ¢ Connor and Dwight Merriman sold for 3.1 billion euros in 2007.

In February 2014, the founders of Google appointed Susan the role of CEO of YouTube.

YouTube address

Since serving as president, Wojcicki has dedicated himself to overseeing and innovating the platform's policies. One of his most important projects was the creation of YouTube Kids, an application that suppressed comments in order to avoid censorship and protect the safety of the child.

He designed an anomaly detection system, whose function is to observe whether toxic videos are accessible or harmful. He expanded the system to incorporate family games and founded the YouTubeTv series show.

On July 20, 2018, he announced that educational content was essential for the company. That is why they were developing the YouTube Learning service. The objective is to expand the didactic material that circulates on the network, as well as to support teachers through future pedagogical channels.

In October 2018, Susan refused to implement the regulation of the European Union Directive. Said body decreed that the presidency had the power to eliminate copyrighted recordings that were considered harmful. This rule was refuted by the businesswoman, who stated that excluding some tapes would affect a group of the virtual community.

Accusations

Wojcicki's work has been widely criticized. Members who use the platform constantly accuse her of xenophobicity; state that its purpose is to spread discrimination and therefore authorizes the dissemination of terrorist advertisements.

Users also express that the supposed strict rules are a hoax, since the page continues to broadcast videos that encourage physical and psychological harassment among adolescents.

It also spreads pedophilia and zoophilia, since in the space for infants there are recommendations from people who abuse children and animals. Likewise, it is alluded that the payment process collapses and sometimes it is not made effective.

Such comments have made Susan's channel one of the most hated on the Internet. In fact, threats from the public have not been limited to the virtual field; in Daisuke Wakabayashi's article Why is everyone mad at the YouTube CEO? (2019) it is reported that at the beginning of 2019 a woman entered the offices and murdered three workers, and then committed suicide. Its purpose was to attack the director for having changed and restricted YouTube regulations.

Female rights

Throughout her career, Wojcicki has fought for companies to value the work of women. Your job is to defend maternal leave. For this reason, Google has parking lots and special rooms for pregnant women.

In addition, it approved a law that protects maternal and paternal rights. After the baby is born, the company allows employees to leave for 18 months and does not suspend fees.

Currently, he promotes the Made with Code project. The objective is for women to join the programming branch so that they learn to interpret digital codes. Her idea is to dilute the boundaries that separate the female from the male sex.

References

1. Byrne, R. (2018). Google intelligence: Susan Wojcicki. Retrieved on November 20, 2019 from Fortune: fortune.com
2. Carriles, L. (2014). The director of YouTube and feminism. Retrieved on November 21, 2019 from Foro Histórico: Forohistorico.es
3. Fuentes, MA (2019). Susan Wojcicki: History of hatred and overcoming. Retrieved on November 21, 2019 from Science, Art and Literature: jotdown.es
4. Hogal, E. (2015). Prestigious businessmen. Retrieved on November 20, 2019 from Vanity Fair: vanityfair.com
5. Peters, A. (2008). Wojcicki: between the academy and business. Retrieved on November 21, 2019 from The Mercury News: mercurynews.com
6. Reuten, T. (2016). Who is Susan Wojcicki? Retrieved on November 20, 2019 from New York Social Diary: newssocialdiary.com
7. Wakabayashi, D. (2019). Why is everyone mad at the YouTube CEO? Retrieved on November 21, 2019 from Mujer Hoy Magazine: mujerhoy.com