THE 7 MOST PROMINENT ELEMENTS OF THE POSTER - CULTURE VOCABULARY - 2025

The elements of the advertising poster are the illustration, the title and the typography, the color, the visual order, the space, the information and the visual conventions.

The poster is an information medium made on paper, with digital media or on any other type of support, in which advertising-type information is transmitted with images, text and colors.

Posters have been widely used to promote businesses, shows of all kinds, fairs, bullfights, cinematographic films and electoral campaigns.

For each advertising category there are elements arranged in the presentation of the poster, which allow the information contained in them to reach the viewer efficiently.

The 7 main elements of the poster

1- The illustration

The illustration or the use of images within the advertising poster is one of the fundamental factors to achieve the understanding of the informative content by the viewer.

It starts from the idea that humans are visual beings, and they even learn to read by identifying figures.

For this reason, illustrations or the insertion of images are present in almost all types of poster.

2- Title and typography

They are fundamental elements in advertising. The typography and title are responsible for containing the verbal arguments of the poster.

Phrases, slogans, information on dates, prices or any written information must be presented in legible handwriting and in colors that allow easy reading of the content.

3- Color

The graphic designers in charge of the development of the advertising posters use the theories of semiotics and Gestalt to choose the colors that should be part of the poster.

In most cases, the use or not of certain colors responds to the need to convey a specific message.

For example, in food and meal posters, yellow and red colors tend to stimulate taste buds, encouraging viewers to take an interest in these foods.

4- Visual order

This order allows the viewer to look at all the visual points correctly so that the information can be provided in its entirety.

5- Space

The space refers to the amount of free spaces that the poster must have to allow the informative content to be legible.

When it is saturated with texts or images, a visual discomfort is created in the viewer and the message does not arrive properly; Hence, space is spoken of as a fundamental element for the correct creation of advertising.

6- Information

The information must be consistent with the use of spaces, and must be clear, precise and relevant. Tables, graphs or data that distract from the ultimate purpose of the poster should not be included.

Depending on its usefulness and dimensions, the poster will contain more or less information. Ads that most effectively deliver your messages have been found to only feature one image and no more than ten words.

7- Visual conventionalisms

Visual conventions ensure immediate understanding of the messages on the billboard.

Icons, pictograms and even some specific type of typography are commonly used. An example of visual conventions is the use of white doves to symbolize peace.

References

1. Munari, B. (1979). Design and visual communication. Barcelona: Gustavo Gili. Retrieved on December 4, 2017 from: ggili.com.mx
2. Meggs, P. (2000). History of graphic design. Madrid: Editorial RM. Retrieved on December 4, 2017 from: editorialrm.com
3. Arfuch, L. (1997). Design and communication. Retrieved on December 4, 2017 from: Palermo.edu
4. Gómez, F. (2002). The typography of the poster. Retrieved on December 4, 2017 from: idus.us.es
5. Godoy, A. (2007). History of advertising. Retrieved on December 4, 2017 from: book.google.com