IMPORTANCE OF THE MEDIA: 10 REASONS - CULTURE VOCABULARY - 2024

The importance of the media has increased in postmodernity, where interconnectivity and interaction are permanent. Some of the reasons for its value and interest are its ability to create social movements, transmit information, promote organizations, define culture, among others.

Today, the media are always around us and actively accompany us in all our communication processes. Within the variety of communication media that exist, there are the traditional and the new social media.

Among the traditional ones are the telephone, the newspaper, the magazines, the radio, the cinema or television. The new social media encompass the different applications and technologies developed from the smartphone, social networks, electronic newspapers, etc.

As a result of this evolution, society is in constant interaction with social media for its own satisfaction, either due to the gratification generated by maintaining contact with friends and family or by sharing experiences with the world through images and videos..

Another bonus could be finding information easily and quickly using applications like the Internet. The media play an informative role of vital importance, since they can keep everyone updated on the various events that occur in the world.

Today, you can take a look at the latest news with just one click, consume entertainment content or simply turn on the radio, television or comment on social networks on some news that you see in the newspaper every morning. All of these factors contribute to the importance of the media.

10 reasons that justify the importance of the media

1- They interpret the past

The history of the media is closely linked to the integral development that civilizations have. Therefore, the media collect records to interpret or highlight what has happened during the evolution of societies.

Each medium has its technological advance, where the information explains and serves as a testimony to the progress of the world over time.

In this way, history has helped in the decisive process of globalization, which has allowed any individual access to historical information to understand the power of facts.

2- They define our place

The media influence limits content, this makes the mechanisms reinforce attitudes of rootedness of a person in the site they are. Media coverage can build your profile in the community, which means that you may be able to attract more members, reporters, influencers, and more.

They help us understand the immediacy of the events, observe and analyze the panoramas of the world, which make our prevalence between what is current and what has happened so that it can have even more weight among those who share, read or search the news in its context.

This allows you to individually place yourself in the audience and critically detail what is happening or is about to happen.

3- They are important for understanding culture and entertainment

Societies are constantly interacting with social media for their own satisfaction, as media service consists of reporting, recording and sharing experiences for consumers.

It is also important to emphasize that civilizations have a broad cultural content that deserves to be recorded for its conservation.

That is why the links are linked to the expectations of what the viewer wants to see, broadcast or express in order to maintain a real contact with the world and with their culture in general. Taking advantage of technological tools is a plus for the registration and dissemination of the same civilizations.

The media are tools for the dissemination of cultural content on norms of behavior, geography, family behavior, art, language, business, politics and entertainment products such as films, documentaries, series, radio soap operas, stories or soap operas that serve to illustrate different realities of a society.

4- They help us develop critical thinking skills

The criterion is a fundamental part of our personality when deciding even the television program we want to see. Many times we realize very late that we do not have a defined criterion, but it is always important to sharpen the senses to forge your own.

The media has a tendency to set patterns or make you doubt the demands of topics that can possibly help you throughout your life.

Young people tend to have a fixed stance that is not easily molded by a topic of scope, but it is always important to form the paradigm of knowledge and open up to understand new trends when talking about thinking.

5- They allow to build realities

The media base their programming based on what the viewer wants to see or what the channel wants to show, even programs are created based on the rating of some transmissions to please a sector that consumes this type of content.

Therefore, just as people base their understanding of reality on the image of the media, they entertain and learn, they also take advantage of the opportunity to interact with the media.

That conversation can manifest itself in many ways and can have different effects that affect the media. For example, a rating can cause a television program to be canceled or extended.

This two-way communication can also take place through technological extensions such as a mobile phone, a text message or a social network.

In this way, it is no longer a one-way communication, like a "hypodermic needle", but rather a democratic and personalized construction.

6- They stimulate our conscience

The media promote our awareness by being a broad source of information and knowledge. They provide us with figures in real time, hard data in relevant situations, breaking news, events and advances of humanity.

This information, through its programming, will be analyzed by communication professionals to converse and establish opinion matrices on the facts.

Knowledge is power. Ethically responsible media are dedicated to digesting a large amount of content, filtering and creating an agenda of topics of interest to their audiences. This information, when received by the audience, arouses interest, forges attitudes, calls for conscience and even directs possible actions.

7- They increase the voice against social ills

The media play a constructive role for society by exposing the social problems that concern us as a society.

When the media are present and publicize the information, the public is aware of the necessary steps that are taken to solve problems. The media also help to reach the voice of the masses to the competent authorities.

8- They provide knowledge and transmit information

The media keep us informed about various events that are happening around the world. With the help of the media you get immense knowledge on various topics due to their enormous diversity.

One of the most important powers in the media is being able to shape opinions. For a group or organization, this presents great opportunities to reach more people who think positively about what you can hear or see.

However, positive opinions generated from media coverage can be reversed by negative opinions generated through public opinion.

9- They educate society

Society is influenced by the media in many ways. It is the media that move the masses and it is they who help to obtain information about many concerns, to form opinions and make decisions regarding various positions.

The media are what keep people updated and informed about what is happening around.

One of the most important functions of the media is to educate society. We can explore and analyze various reviews, do price comparison for various items, read political, fashion, war, weather, health news and much more with the help of media.

10- Promote and promote organizations and companies

If you have an organization or company, the media are important to make yourself known and promote your messages, especially in your marketing and public relations plans.

Previously, we talked about how important the media were in terms of the dissemination of information or as an educational tool, but it is also powerful in terms of generating content, positive or negative opinions that in the end we can have on a topic, campaign or organization.

The media can have a multiplier effect on the good work that social groups are doing. If people know what they have accomplished and what they are doing, it is easier to motivate them to support such groups.

The more support is received from the media, the probability increases that our messages will have a greater impact that will translate into real conversions, capable of enhancing the purposes of companies through real plans through communicational dialogue.

References

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