STRAWBERRIES (URBAN TRIBE): CHARACTERISTICS, TYPES AND HISTORY - CULTURE VOCABULARY - 2024

The strawberries are an urban tribe or subculture made up of young people between the ages of 12 and 22 characterized as superficial and consumerist, who like fashionable and branded clothing, electronic and pop music, and have or appear to have a high social status. Nowadays they can also be called mirreyes.

This subculture was born in the 80s of the 20th century, when the so-called rich kids promoted a lifestyle motivated by influences from abroad. Their parents and in some cases many of them traveled to developed countries and when they returned they brought with them new ways of being in society.

These new customs were in fact imitations that had to be achieved at all costs and the young people set out to achieve it as far as financial resources allowed.

In the strawberries a differentiation is made between rich and poor, in both cases the beliefs are the same, but in practice they vary, for example in terms of the places frequented because not everyone can access the same places for economic reasons.

Strawberries have evolved to the point that we can speak of three types: montsé, mirreyes and papitos. They are all narcissistic, unconcerned about the political and social reality of their countries, but they identify with their ability to show off.

Origin of strawberries

Towards the mid-1980s, strawberry boys were popular in Mexico; They came from middle and upper social classes and were characterized mainly by the consumption of foreign brands.

This group strove to differentiate itself from the well-known gang members who also sought to copy foreign idioms, but had no money and did it in their own way, using second-hand clothing or imported labels, for example.

characteristics

Emotions

They are extremely emotional; everything goes through the heart and they can be deeply affected by a criticism of their appearance; they are recognized by society and by other urban tribes as conformists, healthy and passive.

Clothing

They dress in many garments, it is possible to see them with various shirts, jackets, jackets and scarves; with pencil pants and tennis shoes and shoes featuring famous brands.

Exclusiveness

They are repulsed by public places like buses, the subway, bathrooms, cinemas, because they consider that they deserve exclusive places.

They cannot bear the idea of ​​mixing with others and especially with those who want to look like them, they flee from a person with a low socioeconomic status. They go around the world thinking that they are a privileged class and in many ways superior.

Attitudes

They are uncomfortable with a person who strives to achieve their goals and they consider it illogical behavior; for them life is to be enjoyed and exhibited.

They consider that the world responds to a natural order and that they had a privileged place; They would have preferred to be born in a developed country even though they do not really feel capable of living in another.

Music

They like electronic music in the House, Techno and Progressive subgenres and follow the trendy pop groups; they are clear in stating that they do not support regetón. To have fun they go to the trendy clubs and even better if they are exclusively accessible.

Social networks

Their preferred social network is Instagram because there they can display their photos and videos without any additional content.

Studies

They go to private universities and plan to do other higher studies outside the country; they are sure that they will return as members of the ruling elites, although if you ask them about political and economic issues they do not have great ideas.

Job

Most strawberries do not work and if they do it is in a family business, preferably their "daddy". They imagine that there they will make big changes according to the trends of the world, but they do not really know the business world.

They exaggerate any type of experience, they will always say that they had the best attention, the best friends, an exceptional dinner, incredible places or that they have met the best man or woman in the world, just for them.

Ideology

Strawberries never think of rebelling against the status quo, they never question their reality, we are interested in gender inequality, they are alien to any ideology, they do not discuss religion and their political participation is limited to their contacts who are in it. tribe.

Types of strawberries

There are rich strawberries and poor strawberries, and although they do practically the same thing, they vary in the places they frequent.

It is also possible to find the Montse strawberries, more frequently in women, they like to show themselves in good places with brand clothes and good company.

The strawberry evolved to Mirreyes, they are among the men, they boast of having the best cars and the best girls; They live in the moment without aim and without meaning. This subgroup has become increasingly popular in Mexico, but has a more machismo and violence-oriented tendency.

In third place are the strawberry Papitos, obsessed with physical appearance, they seek to smell good, have a good hairstyle and combine the clothes they wear very well; Although they seek acceptance from others, their mind is very focused on themselves.

The three types coincide in their deep narcissistic personality, the world is at their disposal and they are convinced that they take advantage of it in the best way; Among urban tribes, strawberries reproduce to a greater degree two characteristics of adolescence: exaggeration and pedantry.

The language of strawberries

Strawberries have a particular way of speaking, extending the sentences a bit and as if they had something hot in their mouth.

They love the use of foreign words even if they are not correct in their pronunciation. It is common to hear the words "friends", "Nice", "CooL", "I mean", "dude", CDT (take care of yourself) or OMG (Ohh my God) in their conversations. They are characterized by using a Spaninglish language, mixing words from English and Spanish.

Where are the strawberries?

Strawberries are in countries like Spain where they are known as posh; in Argentina they are called Chetos; in Colombia they are recognized as Gomelos, in Chile Cuicos, in Peru Pitucos and in the United States Spoiled Brat.

References

1. Patiño, DC, Georgina, CL, Rubí, B. Á. Z., & Adilene, VMM SUBCULTURES AND RISK BEHAVIORS FOR HEALTH IN ADOLESCENTS OF CIUDAD NEZAHUALCÓYOTL.
2. CLARKE, J. et alt, 2000 "Subcultures, cultures and class", in HALL, S.; JEFFERSON, T. (Edits.). Resistance through rituals. Youth subcultures in post-war Britain: 3-64. London: Routledge.
3. Chaparro, S. (2016). Strawberries, nacos, and what's next: Towards a Sketch of Two Mexican Emblematic Models of Personhood. Working Papers in Educational Linguistics (WPEL), 31 (1), 3.
4. Laurier, NJ (2016). Fesas in a Globalizing City (Master's thesis).
5. Arce Cortés, T. (2008). Subculture, counterculture, urban tribes and youth cultures: homogenization or differentiation ?. Argentine journal of sociology, 6 (11), 257-271.