- Main features
- The 3 types of business enterprises
- 1- Wholesaler
- 2- Retailer
- 3- Commission agent
- Features
- Offer products to consumers
- Develop demand
- Satisfy the demand
- References
A commercial company is a company dedicated to the purchase and sale of products or merchandise, legally registered and operated under socially accepted commercial regulations, which serves as an intermediary between producers and consumers.
According to their type, commercial companies can be classified into wholesale, retail and commission companies. According to their size, they are classified into large, medium, small and micro enterprises.
There are mixed companies that, in addition to buying and selling products, provide services in their area of competence, which makes them commercial and service companies at the same time.
These types of companies fulfill a function of intermediation, distribution and exchange of products in the market. The commercial company is in charge of connecting the producer with the market.
Main features
Its main characteristic is that its activities do not include any type of production process, be it the transformation of raw materials or their completion, as manufacturing companies do. Its activity is solely commercial.
In its role as intermediary between producers and consumers, it is responsible for the distribution, transfer, storage and direct sale of products.
Regarding the property regime, they can be public, private or a mixed company.
It can also be mixed in terms of the service it offers: for example, if in addition to buying and selling products it also provides repair and maintenance services.
According to their size and income, commercial companies can also be classified as: large (supermarket chains), medium (less than 100 employees), small (less than 50 employees) and micro (less than 10 employees).
The 3 types of business enterprises
1- Wholesaler
They are those that are in charge of commercializing products and merchandise on a large scale. Generally, these companies buy large quantities of raw materials or products, and then sell or distribute them among the retail or retail companies.
2- Retailer
It is a company that is responsible for the commercialization of products on a small scale. It does not necessarily have to be a small business.
This type of company is the last link in the marketing chain of a product or merchandise, since it is the one that sells it to the final consumer. Grocery stores and supermarkets fall into this category.
3- Commission agent
It is an intermediary company that is dedicated to selling products to another company in exchange for receiving a certain commission.
Features
Offer products to consumers
The commercial company makes available to consumers the products they need to purchase.
The commercial company knows in depth the needs of the market, because it is in constant and permanent contact with the final consumer and with other intermediary companies.
Develop demand
It is in charge of developing demand (buyers) by generating specific needs for the product that it markets and makes available to the consumer.
Satisfy the demand
Serve buyers by supplying what they need. In addition to meeting the needs of the consumer, you must also analyze the competition, establish cost and profitability parameters and meet sales objectives that have been set.
References
- What is a commercial company? Consulted of webyempresas.com
- Commercial Company. Retrieved from dictionary.cambridge.org
- Difference between micro, small and medium companies. Consulted of emprendepyme.net
- Definition of a commercial company. Consulted of actualicese.com
- What is a commercial company? Consulted of webyempresas.com
- Examples of commercial companies. Consulted of examplesde.org