I bring you the best quotes from Guy Kawasaki, businessman, entrepreneur, specialist in new technologies and marketing, and author of books such as The art of getting started or The art of captivating.
He is also known for having served as the chief evangelist for Apple: changing our attitude to an idea and the way we all behave.
You may also be interested in these phrases of entrepreneurs or these of Steve Jobs.
1-Patience is the art of hiding your impatience.
2-If you have to put someone on a pedestal, put the teachers. They are the heroes of society.
3-Pursuing your passions makes you more interesting and interesting people are charming.
4-Large companies start because the founders want to change the world, not to earn easy money.
5-Entrepreneurship is not for everyone.
6-An ambitious failure, a magnificent failure, is a very good thing.
7-Set the bar high and fight for something great. If you're going to change the world, you can't do it with boring or insignificant products and services.
8-Create something, sell it, make it better, sell a little more and then create something that makes what you used to do obsolete.
9-The next time you think there is something you cannot live without, wait a week and see if you are still alive or not.
10-If you are an entrepreneur and you believe that the president makes a difference in your business, you should stay in your current job.
11-A 50-year-old company can innovate like two guys in a garage.
12-The first good reason to write a book is to add value to people's lives.
13-Forget about "I think, therefore I exist": entrepreneurs only exist if they are sold.
14-You will like more people if you think that people are good.
15-Organizations are successful because of good implementation, not because of a good business plan.
16-The goal is sympathy, not superiority.
17-Fortune favors the brave.
18-You should always sell, not waste time developing strategies to sell.
19-The meaning has nothing to do with money, nor with power or prestige. It doesn't even have to do with creating a fun work environment.
20-Close your eyes and think about how you are going to serve your customers.
21-The most sensible way to proceed is to bet on a prototype, launch it immediately on the market and improve it quickly. If you wait for the ideal circumstances to occur and to have all the necessary information (which is impossible) the market will overtake you.
22-Product or service positioning is more powerful when it is personal because potential customers do not need to take the step of thinking about how it can satisfy their needs.
23-It does not matter what you sell or who you sell it to: use simple words to describe what you do. Whatever jargon is used as lingua franca in your business, don't forget that many more people will not understand it because they are not specialists in the field.
24-The truth is that, after a while, the envelope soups end up boring. But for now, think big and start small.
25-If you want to move your organization forward, it is better that you are understaffed on purpose. You may leave some sales on the table and you may not reach takeoff speed as soon as you want. But don't doubt that this is always better than firing people or running out of money.
26-If you are successful building a business, two things can happen to you: that investors queue to invest their money in you or that you do not need their money. Both are problems that you won't mind having. On the other hand, if you resort to unnatural acts to raise capital, you probably won't build any business and probably won't make the money either.
27-In general, investors are looking for an accredited team, an accredited technology and accredited sales. They tend to classify these factors in different order, but the factor that exceeds them all is the sales pull.
28-The art of branding requires creating a product or service that people are enthusiastic about and getting that enthusiasm spread, making it easy to use, asking for help to spread its benefits and building a community around it.
29-The first step of every entrepreneur should be to build a prototype of the product or service that you have in mind.
30-It is convenient to “separate” even physically the areas of the company destined to innovate and those dedicated to normal administration: different facilities, different locations, structures, etc.