NEWSLETTER: CHARACTERISTICS, WHAT IT IS FOR, PARTS, EXAMPLES - CULTURE VOCABULARY - 2025

A newsletter is a type of publication that is disseminated frequently in order to publicize a certain topic. It is a periodic disclosure that is made within an association, community, group or club with the intention of providing information or data about a particular situation or event.

Currently newsletters are very common on the internet; companies or individuals offer them on their web pages and send them by email. For this, the person has had to become a subscriber, entering their email and name. They are usually free, although in some cases they are paid.

Example of a Unesco newsletter

One of the main characteristics of the newsletter is the regularity or period of time in which it is issued, hence they can be daily, weekly or monthly. Another outstanding feature is the language used for content development, it must be simple and precise so that it can easily reach all recipients.

On the other hand, this variety of informative communication presents a structure that makes it possible for the message to be organized and coherent. It is necessary for a newsletter to contain the identification or logo of the person issuing it, a title, subtitles, content or development, as well as the signature of those who wrote it.

Although initially the newsletter began to be distributed in print, nowadays with the presence of technology it is also done digitally. Even when the delivery method has varied, the important thing is that the message or content of the publication serves to keep the interested parties communicated.

Newsletter Features

A newsletter is a type of publication that is disseminated frequently in order to publicize a certain topic. Source: pixabay.com.

The newsletter has the following characteristics:

Periodicity

The periodicity of the newsletter refers to the frequency with which it is published. The period or period of time of its publication will depend on the activities carried out by the institution or entity that distributes it, as well as on the need to maintain contact with the people or members.

Thus, a newsletter can be issued on a daily, weekly, monthly, bi-monthly or semi-annual basis. The regularity with which it is published causes the receiving public to create affinity and impact with this means of dissemination.

Attractive

A newsletter must be attractive and eye-catching, this means that its design and content must arouse the attention and interest of the target audience. To achieve this end, images, fonts and colors that stand out can be used to capture the receiver.

Language

The language of the newsletter is characterized by being simple, clear and precise in order to be understood by all who receive it. At the same time, the simplicity of the content develops a bond of closeness and trust with the organization that issues it.

Design

A newsletter does not have a unique design, on the contrary there are infinities of ways in which it can be done. Its presentation is subject to the way in which the information is to be made known, to the public that receives it and to the institution that makes it known. Thus, they can be from solid colors to contain several images and sections.

Extension

The length of a newsletter will depend on the information you want to make known, it is almost always one or two pages. The importance of its brevity is in the purpose that the content is appreciated by the receiver and thus achieve that the message is understood.

Targeted at subscribers

One of the great advantages of newsletters is that they are targeted at subscribers. This means that the person voluntarily gave her data and showed her interest to be informed of something specific.

Institutional or corporate

The bulletins are always related to an issuing entity from where all the information is generated. It can be a company, a brand or an organization.

This issuing institution is essential because it will define the type of information that is incorporated and the type of subscribers. The issuer is the main interested in that the newsletter reaches a greater number of affiliates and that it maintains its own identity.

What is the newsletter for?

As its name implies, a newsletter serves to inform, that is, to make known a particular topic on a certain area and an interested public. In general, these publications come from an organization or institution, so they are used to consolidate the bond and loyalty with its members or affiliates.

The usefulness of the newsletter lies in the dissemination of information, news, activities, events, happenings or events that have to do with the issuing entity.

On the internet you can find newsletters on almost any topic; fishing, cinema, travel, sports, marketing, business, etc. Normally companies or individuals offer free information and after a certain time they offer a product or service.

Therefore, the newsletter provides information to the subscriber free of charge and serves as a marketing and sales tool for the company or individual. If the newsletter is paid, it will only include information.

Parts of the newsletter

A recent newsletter. The periodicity of the newsletter refers to the frequency with which it is published. Source: pixabay.com.

The following are the most prominent parts of the newsletter structure:

ID

This part refers to the logo, insignia or plate that identifies the manufacturer of the newsletter. At the same time, it is made up of the name of the publication, which can be accompanied by a catchy slogan or phrase. It is usually located at the top of the first page of the newsletter.

Invoice

The folio refers to the date the newsletter is published, normally it is placed followed by the identification or manufacturer's plate. On the other hand, the publication number is added. In general, the folio edition is not variable, that is, it remains the same even when the issue date of the bulletin changes.

Headlines

These components of the newsletter are what identify each of the sections or content of the publication. Headlines should be short and attractive to get the attention of the recipient. It is important that they are related to the development of the topic.

Subtitle

The subtitle accompanies the title, it can vary in number according to the number of main titles. It focuses on convincing and persuading the recipient based on the central theme of the content of the publication. The caption is generally accurate, short, and concise.

Body

The body or development of the newsletter is the part that contains all the points and data that you want to share with the receiving public in relation to a specific topic. It is necessary that the content is written in clear and precise language so that it is understood by the audience to which it is directed.

In some cases, the creator or writer of the newsletter may include the reasons for the newsletter in the body of the newsletter.

Firm

The signature simply refers to the placement of the names and surnames of the creator or editor of the newsletter. In this way, greater empathy and closeness with the audience is created. Sometimes, the author of the publication can accompany it with a photograph of him of small dimensions.

Continuation line

This part of the newsletter relates to the continuity of information on a next page. In other words, it is a signal that suggests to the receiver that the content is broader. Typically the continuation line is at the bottom of a page.

Table of Contents

The table of contents serves as an index that facilitates the location of the topics with their respective pages. This part of the newsletter structure provides the recipient with a greater focus on specific points.

Number of pages

It refers to the numbering of each of the pages that make up the newsletter. Its use is important for the organization, continuity and coherence of the content that is published.

Final mark

This part of the newsletter is associated with the completion of the content of the publication. In other words, it serves to indicate to the reader that the publication has come to an end.

Examples

The following are some examples of newsletter content in different areas:

Sports newsletter

San Diego, Venezuela January 8, 2020

Children's Football Club "La Bola Rueda".

Intensification of practices

Through this publication, the members of the Children's Soccer Club "La Bola Rueda" and their parents and representatives are informed that due to the municipal championship on February 10 of this year, sports practices will be intensified with the aim of optimally preparing all footballers.

In this way, the training schedule will be from Tuesday to Saturday from 3 pm to 7 pm, starting on Thursday 9 of the current month. It is important that all players attend with the appropriate clothing and footwear, as well as with the card that identifies them as members of the club. It is recommended to bring enough hydration and fruits.

A newsletter serves to inform, that is, to make known a particular topic in a certain area and to an interested public. Source: pixabay.com.

In addition, during some training sessions, representatives and coaches of the U-10 national team will be present, who will attract new talent. So responsibility, discipline, consistency, focus and concentration are important. Without further ado, all the coaches expect full assistance.

Carlos Pratto

Technical director

Health newsletter

Health up to date

For your well-being

December 2019 / No. 13

No to self-medication!

Self-medication is part of everyday life for many people, who do not take into account the risk to which they are exposed. From the health sector we care that citizens have quality of life, so we recommend not taking medications without a prescription for any condition, no matter how minor it may seem.

One of the organs most affected by the indiscriminate use of drugs, especially painkillers, is the heart. Heart attacks can occur within a week of ingesting them, especially in the elderly.

In the event of any symptoms or discomfort, the most advisable thing is to attend a specialist doctor to carry out an evaluation and indicate the corresponding medications if necessary. Prolonging life is an individual responsibility, so don't self-medicate.

Dr. Pablo Ortega

President of the Salud al Día Association

Pollution newsletter

Arturo Michelena University.

Environmental information bulletin No. 10.

October 2019

Planet without plastic

It is no secret that the deterioration of the planet has been on the rise for more than two decades and is largely due to the improper actions of human beings. The people who inhabit the world are high consumers of products that come in plastic, the indiscriminate use of this element has caused serious damage to the environment.

The body of environmentalists of the Arturo Michelena University concerned about the situation of planet earth shares with the university community some tips to reduce the use of plastic:

When shopping it is recommended to bring ecological or reusable bags.

Avoid the consumption of water or drinks in general that come in plastic containers, not all of them are friendly to the environment, nor are they recyclable.

Do not buy frozen products that come in plastic wrappers, since they are not reusable and end up polluting the environment.

The most advisable thing is to buy products that come in glass or cardboard packaging, since both are reusable and therefore do not degrade the environment.

The planet is everyone's home, it is everyone's responsibility to keep it safe.

Corps of Environmentalists of the Arturo Michelena University.

Animal newsletter

Guárico, December 18, 2019

Animal Heart Organization.

Bulletin Nº 18.

Give life to your dog

The Animal Heart Organization invites the entire community of Las Brisas to the II vaccination and grooming session for dogs. The activity will take place at the facilities of the Rafael Urdaneta municipality sports complex on December 20, from eight in the morning until noon.

It is important to bring the dog's vaccination record as well as its identification and its respective chain. It is recommended that the animal does not consume heavy food and is sufficiently hydrated. We count on your assistance.

Julia Dominguez

Chairwoman.

Culture newsletter

Cinematheque Lumiére.

Bulletin Nº 20/7 January 2020.

French Film Festival

Within the framework of the French Film Festival, the Lumiére Cinematheque is pleased to invite all moviegoers to the screening of the following films in their original language:

Amélie 2001.

The Artist 2011.

Hate 1995.

The 400 Strokes 1959.

Love Me If You Dare 2003.

The Dinner of the Idiots 1998.

The activity will take place in the main hall of the cinematheque from Tuesday January 14 to Sunday 19 of the current month, from 5 to 6 in the afternoon. Attend and have a unique experience.

Carmen Muriel

Director.

Entertainment newsletter

La Montaña Country Club.

January 8, 2020 / Bulletin No. 1.

Second Family and Entertainment Fair

The Board of Directors of Club Campestre La Montaña is pleased to invite all its members and shareholders to the Second Family and Entertainment Fair to celebrate the arrival of the new year. The activity will take place on Saturday the 11th of this month, from 8 in the morning to 6 in the afternoon.

There will be games for the whole family, presentation of musical groups, raffles, gifts, inflatable mattresses, food and drinks at no cost. Do not miss the opportunity to share with your loved ones.

Nicolas Negrette

Director.

Newsletter

Informative Synergy.

Bulletin No. 25 / April 2019.

Conditioning of the main land routes of the town La Comarca advances

The municipal government of La Comarca continues to advance in the conditioning and improvement of the town's roads. In compliance with the instructions of Mayor José Sánchez, more than 20 kilometers of road were paved and the electric lighting was completed.

The recovery of the roads is carried out within the framework of the “Community in Progress” and “Cariño a la Ciudad” operations, which began on April 1 of this year with the support of the national government.

The goal is to repave a total of 90 kilometers of roads in order to provide a better quality of life to all the community's inhabitants. The director of the work, Raúl Villamediana, stated that the works will be completed at the end of May.

By: Marina Baura

Others

UNESCO newsletter.

Newsletter of the Government of Mexico.

FAO newsletter.

References

1. Example of a newsletter. (2011). (N / a): Example From. Retrieved from: examplede.com.
2. Newsletter. (2019). Spain: Wikipedia. Recovered from: es.wikipedia.org.
3. Ortiz, I. (2019). What is a newsletter? (N / A): Your Homework. Com. Recovered from: tutareaescolar.com.
4. Examples of newsletter. (2020). (N / A): 10 Examples. Com. Recovered from: com.
5. Peiró, R. (2020). Newsletter. (N / A): Economipedia. Recovered from: economipedia.com.