I leave you the best phrases of Steve Jobs, the founder of the technology company Apple and one of the great entrepreneurs of the XXI and XXII century. They talk about life, success, creativity, business and much more.
Jobs is considered one of the most creative and visionary entrepreneurs and leaders in history for having led the creation of products such as the Macintosh, iPod, iPhone, iPad and the first Apple stores. He was also a board member of Walt Disney and confused Pixar. You may also be interested in these phrases of creativity or these of leadership.
-Death is the best invention of life.
-Why join the army when you can be a pirate?
-If you look closely, most of the hits took a long time.
-Quality is much more important than quantity.
-The only way to have a great job is to love what you do.
-You can't connect the dots looking forward. You can only do it by looking back.
-Let's invent tomorrow instead of worrying about what happened yesterday.
-Innovation differentiates a leader from a follower.
-One way to remember who you are is to remember who your heroes are.
-Deciding what not to do is as important as deciding what to do.
-It is wonderful to have a beginner mentality.
-You have to trust something, be it your instinct, destiny, life, karma, whatever it is.
-If you still haven't found what you love, keep looking! Don't settle.
-I was lucky. I knew very early in my life what it was that I wanted to do.
-Our goal is to make the best devices in the world, not be the biggest.
-Things don't have to change the world to be important.
-You have to have a problem that you want to solve; something wrong that you want to correct.
-Sometimes life hits you over the head with a brick. Don't lose faith.
-We are here to leave a mark on the universe. If not, why be there?
-I would trade, if I could, all my technology for an afternoon with Socrates.
- Being the richest man in the cemetery does not matter to me. Going to bed at night saying we've been doing something wonderful, that's what matters to me.
-Work will occupy a large part of your life, the best way to deal with it is to find something that you really love.
-Tools are just tools. They work or they don't. They are the people you have faith in or not.
-I am convinced that half of what separates successful entrepreneurs from unsuccessful ones is sheer perseverance.
- I am so proud of the things that we have done as of which we have not done. Innovation is saying no to thousands of things.
-Everyone here has the feeling that now is one of those moments that are influencing the future.
-People think that focusing means saying yes to what you focus on, but it is not. It means saying no to hundreds of other good ideas out there.
-Design is not just what you see and what you feel. Design is how it works.
-My favorite things in life don't cost money. Clearly, the most precious resource we have is time.
-You have to do something that you are passionate about, because otherwise, you will not have the perseverance to carry it out.
-Reminding you that you are going to die, is the best way I know to avoid the trap of thinking that you have something to lose. You are already naked, there is no reason not to follow your heart.
-The great artists like Dylan, Picasso and Newton risked failure, and if we want to be great, we have to risk too.
-I am not underestimating the value of higher education; I am simply saying that it comes at the expense of experience.
-I think if you do something and it turns out to be pretty good, you should do something wonderful.
-Sometimes when innovating, mistakes are made. Better to admit it quickly and move on to other innovations.
Steve Jobs with his MacBook Air at Macworld 2008.
-Be a quality criterion. Some people are not used to an environment where excellence is expected.
-We have to do the unforgettable little things.
-Everything around you that you call life was made by people who were not smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.
Steve Jobs at WWDC 2007.
-Technology is nothing. The important thing is that you have faith in people, that they are basically good and intelligent, and if you give them tools, they will do wonderful things.
-I am optimistic in the sense that I believe that humans are noble and honest and that some are really intelligent. I have a very optimistic view of individuals.
-That has been one of my mantras, focus and simplicity. Simple can be more difficult than complex.
-Turning interesting ideas and emerging technologies into a company that can innovate for years, requires a lot of discipline.
-The heaviness of being successful was replaced by the lightness of being a beginner again.
Presentation of the iPhone 4 by Steve Jobs at the Worldwide Developers Conference in 2010.
-I'm sorry, it's true. Having children changes your vision of things. We are born, we live briefly and we die. It has happened for a long time. Technology doesn't change much.
-Computers and software have yet to be developed, they will revolutionize the way we learn.
-How does someone know what they want if they haven't even seen it?
-I think we're having fun. I think our customers really like our products. And we are always trying to do better.
-Taking LSD was a profound experience, one of the most important things in my life. It reinforced my idea of what was important - creating great things instead of making money.
-This is a tribute to the crazy people. To the misfits. To the rebels. The rioters. To the round tiles in the square holes. To those who see things differently. They don't like rules, and they don't have any respect for the status quo. You can quote them, disagree with them, glorify them or vilify them. About the only thing you can't do is ignore them. Because they change things. They are what advance the human race. And although some see them as crazy, we see their genius. Because the people who are crazy enough to think they can change the world are the ones who change it.
-The problem is that now I'm older. I am 40 years old and this does not change the world.
-If you keep your eyes on the profit, you will skimp on the product. But if you focus on making great products, the benefits will come.
- Truth be told, I never graduated from college.
-My biological mother was a young woman recently graduated who decided to give me up for adoption.
- My mother orchestrated everything so that I had the possibility of going to the university, so she made sure that those who adopted me were a lawyer and his wife. The problem was that when I was born they decided they wanted a girl.
-My adoptive mother never got her college degree and my adoptive father didn't even graduate from high school.
-I had no idea what I wanted to do with my life and much less idea of how the university was going to help me find out.
-In the university I did not have a dormitory, so I slept in the beds that my friends lent me in their rooms.
- When I left the university I decided to stop seeing the compulsory subjects and to enter the classes that seemed more interesting.
-In most people's vocabulary, design means sheet metal. It is interior decoration. It is the fabric of the curtains and the sofa. But for me, nothing could be further from the meaning of design.
-He walked more than 10 kilometers on Sunday nights to eat decently at least once a week at the Hare Krishna temple.
-Many of the curious things that I came across in my youth turned out to be invaluable later on.
-Woz and I created Apple in my parents' garage when I was twenty.
-In ten years Apple grew from just Woz and I in the garage to a company valued at more than 2 billion dollars with 4,000 employees.
-I am convinced that the only thing that kept me going to keep going was that I loved what I did.
-You have to find what you love, and that applies both to your work and to your lovers.
-In all great relationships, things only get better as the years go by.
-When I was 17, I read a quote that said something like: If you live each day of your life as if it were the last, one day you will be right.
-For every person capable of building their own computer, there are a million who don't know how to do it.
-When I was diagnosed with cancer, my doctor told me to go home and prepare my things. It was his way of telling me: prepare to die.
-Stay hungry, stay crazy.
-I came across my first computer when I was 10 or 11, it is hard for me to remember it because I am a real old man.
-The world is in your hands.
-We are capable of creating something, with the ability to control some of the world's infrastructure that has a cost of billions of dollars.
-We created the computer out of necessity, because we couldn't buy one.
-The broader the understanding of human experience, the better the design we have.
-Hiring is difficult. It is the search for needles in a haystack. You can't know enough of one person in an hour-long interview.
-I didn't go back to Apple to make a fortune.
-I have always been attracted to the most revolutionary changes.
-Your work is going to occupy a large part of your life and the only way to be truly satisfied is to do what you think is a great job.
-We just want to make great products.
-My job is not to make it easy for people. My job is to make them better.
-Remembering that I will soon be dead is the most important tool I have found to help me make the big decisions in my life.
-Creativity is simply connecting things. When you ask creative people how they did something, they feel a little guilty because they don't really know, they just saw something.
-Some people propose: "Give customers what they want." But that is not my position. Our job is to find out what they are going to want before they know it.
-In the last 33 years, I have looked in the mirror every morning and asked myself: if today was the last day of my life, would I do what I am going to do today? And every time the answer has been "no" for many days in a row, I have known that I needed to change something.
-You can't connect the dots looking forward; You can only connect them looking back, so you have to trust that the dots will connect in your future.
-Death is the destiny that we all share. No one has escaped it, and this is how it should be.
-Death is probably the best invention of life. It is the agent of change of life. Clean the old to make way for the new.
-I was fired from Apple was the best thing that could have happened to me. The heaviness of being successful was again replaced by the lightness of being a beginner.
-My business model is that of The Beatles: they were four guys who controlled the negative tendencies of others; they balanced each other. And the total was greater than the sum of the parts.
-Your time is limited, don't waste it living someone else's life. Don't get caught up in dogma, which is living off other people's thinking. Don't let the sound of other people's opinions silence your inner voice. And most importantly, have the courage to follow your heart and intuition.
-How can you get fired from the company you started? Well, as Apple grew, I decided to hire someone who I thought was very capable to run the company with me. At first everything was going well but then our visions began to diverge. When our differences were too great, the board of directors took their side. And I was left out, in a very public way.
-I met Woz when I was 13, in a friend's garage. He was around 18 years old. She was the first person I met who knew more electronics than I did at that time. We became good friends, because we shared an interest in computers and had a sense of humor. We did all kinds of mischief together.
-Whenever I asked people why do they do that like that? The invariable answer was "because that's the way it is done." Nobody knows why he does what he does in the business context, that's what I found out.
-I created two companies: one called NeXT and the other called Pixar. Pixar went on to create the first computer-animated feature film called Toy Story, and it is now the most successful animation studio in the world.
-Teamwork depends on trusting others, without the need for supervision. That's why I don't believe in committees, I believe in people.
-If you want to hire wonderful people, what you must be clear about is that you have to let them work, make their decisions and accept their criticism of yourself.
-The best ideas always have to prevail.
-We believe that there are people with passion who can change the world to make it better.
- Talented people working together polish each other, polish ideas, and what comes out is precious stones.
-I don't usually be soft with those who I know can improve.
-If you define the problem correctly, you almost have the solution.
-Quality is more important than quantity. One "home run" is better than two doubles.
-I had a hundred million dollars when I was 25, but it was never important because I never did things for money.